Schweizer Bauern

For Schweizer Bauern, I developed a fresh and contemporary brand identity centred around the connection between Swiss agriculture and the city.
The concept brings fresh, locally produced goods directly from the land to consumers — captured in the headline „Von hier. Für dich.“

The visual communication always combines the headline with an engaging fact about Swiss agriculture, such as „In der Schweiz wachsen über 100 Apfelsorten.“
This creates a distinctive brand language that is both informative and approachable, while giving consumers a direct connection to where their food comes from.